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Keywords. SEO is all about keywords.
Right said, huh.
Keywords are like the seeds that signify the whole tree in itself.
Therefore, they carry immense importance when it comes to SEO.
Literally, SEO is nothing without keywords.
Its all about the best keyword practices, uses & management that leads to well optimized on page SEO.
Before, I will move on straight to the topic, it will be good to deliver a rough background on keyword research.
The world is full of words, characters & sounds. So do you put all of ’em wherever you want, however you want?
Yes, just like you can’t speak b***s***t to anyone, you cannot write whatever you want, hoping getting featured on the front page of Google.
So, you need to do a very proper research before you even start writing.
I have briefly covered keyword research methodology in my tutorial here.
To conclude in short, you can use Google simple search, as well as other tools for keyword research.
Google keyword planner, keywordtool.io, SEMRush,.. There are many out there.
Okay… So now you’re ready with your list of keywords. Next what?
You will of course start writing on the topic. Here’s what you need to care when adding keywords to the content piece.
#9 Best Places to Add Keywords in Content
- SEO Title
- SEO Meta description
- Blog post title
- Starting paragraph of post
- Main content
- Image alt tags
- Anchor texts
- Tags & breadcrumbs
Lets understand one by one.
1. SEO Title – The #1 Best place to add keywords
SEO title is the MOST MOST MOST (I say 3 times) important thing you cannot miss out.
Basically, it is this title that shows up on Google search results in blue colored links.
So you can guess how stupid will it be to skip adding SEO title.
Let me clear one thing here.
Actually, even if you don’t add SEO title & descriptions (coming up next), your content still has the potential to be ranked!
Oh God, then what was that before? You might be thinking.
Fact is, its not about preparing for the worst cases as such!
Secondly, if you don’t add these tags, Google will randomly pick the first few lines as the description for your page, and the blog title as SEO title.
And wonder if you that is not as relevant as what you could actually had in control of!
So, don’t take such risks, just write a simple decent SEO title.
It has be to completely relevant to the content & precise, long-tail!
If you’re using WordPress, you can several plugins for this.
Yoast SEO, RankMath SEO are one of the best out there for all-in-seo benefits.
I have added links to the plugins at the end of tutorial.
Try them out!
2. Meta description
That’s second most important spot.
Meta descriptions are simply said metadata of the typical web page.
You can check for metadata of sites in their source code, which can be viewed using “View page source” (or Ctrl + U) in Google Chrome.
These are somewhere hidden inside <meta> tags in the source code.
As discussed in the previous topic, the same plugins, Yoast SEO, RankMath SEO can also be used to add meta descriptions in the content.
So, when you add both the SEO title & descriptions, you basically say the Google, “Hey bae, come on me. Take me with you.“
Tips to keep in mind while adding meta data:
- Don’t keep it too short or too long. The plugins in WordPress help you with the prescribed limit.
- If possible add the focus keywords, in the starting as well as in the middle of the meta description.
- Do not add unimportant stuff here. This should be very meaningful as well as catchy at the time. Think, people reading your description should get motivated tom read your content further by clicking the link to your topic.
3. Title of page content
This is nothing but the actual title of the content that you see when you land on the page.
For example, here in this instance, “10 best places to add keywords inside content” is the topic of this post.
This is also eqaully important because it has the potential to catch the reader’s attention.
Imagine, if a reader likes the title of your post, he will read on further. Or he may just click the back button & skip reading at all!
You won’t like that happen!
So, try adding a sharp but attractive title to your blog post.
As a tip, its better to keep the title long-tail here too.
4. Starting paragraph of content
WordPress plugins like Yoast SEO demand you to mention keywords in the starting paragraph of the content.
Its not very important to say frankly. But adding it, won’t hurt you really.
Think it of like the third breaking point for your reader, the first being SEO title-description, and second, post title.
Who wants to lose people after hooking them in not once, but twice?!
Go ahead and write the first paragraphs for your posts.
5. Headings & subheadings in content
Headings are like the small relax points in your article!
Yes, imagine how boring it is to read whole big chunks of text without any breakpoints in the middle.
Yes, even I hate that. C’on, we are bloggers, marketers, writers. Not advocates or Ph.D. holders.
Don’t offend please. I respect you too.
So as you know, its very important to add keywords in headings and subsequent subheadings in article.
This gives a clear signal to search engines of something related to the keywords & useful coming up in the following section.
Quick tip: Never add unnecessary sub-headers and headers in your content. Break the content into pieces as required and suitable to ease its readability.
6. Main content
And here’s coming the body of your content.
I will be stressing a bit more here.
There have been many arguments, many of them unresolved and even highly disputed as to what should be the exact count of keywords in content.
Opinions regarding this vary from person to person, SEOs to SEOs, writers to writers.
The best practice is to add the keywords only where required and match the meaning of the current context.
In simple terms, I mean, just be it natural.
It should NOT be forced mention. Remember, Google has treated such content badly in the past.
You also may fall prey to Google’s penalty, arising by the spam factor.
Images are like the beauty of your article.
They add beat to the reading experience.
As the time is evolving more and more, visuals have become a very important part of our lives, Internet is no exception to it.
So, adding images to content is healthy. Yes.
But, does the Google search bots really understand your image proerly like we humans.
You may argue that, AI & Machine learning is changing the way Google bots interpret content and visuals. I agree, lord!
But still its a best practice to add alt tags to the images in content.
Who knows, Google bots might be still looking for it?!
You can add these simply by editing the HTML code of your page.
In HTML, the <img> tag serves image on the web page. “alt” is one of the key attributes of <img> tag, which you can edit using any code editor of your choice.
Tip: The alt tags should strictly be simple, short & direct. Don’t be silly to write long lines & paragraphs here.
Learn more about image seo in our article.
8. Anchor texts
Ever seen those blue colored hyperlinks on websites?
Did you think of it as a place to showcase your keywords?
Yes. The text on which a hyperlink is built, is called an “anchor text“.
That said, it serves as a a great opportunity for good SEO.
The fact is very well received that keyword targeted anchor texts serve as healthy benefit to both on page and off page SEO.
Make sure while writing anchor texts, it needs to portrait the linked content very right. A lot of beginners miss this out.
Honestly, this is not SO important one. So I’m not much taking time here.
Tags and breadcrumbs are basically signboards on your website. Ask why?
When you read a brief content, whether short or small, tags help to connect the content with specific topics. This is particularly very useful when having more content than normal.
Although tags have been a trend on social media, their use on online websites and portals is still prevalent.
Breadcrumbs are the facility to organize your content into a hierarchy.
This is something that you often find at the top of the content on certain web pages.
Putting everything together, tags and breadcrumbs do help your website or blog look more organized in a manner. However, the choice is to implement them is yours.
You can use your keywords in these and help Google and other search engines understand better.
So folks, now that you have the knowledge, its time to implement it straight.
Below you can find links to various plugins or apps for various platforms, which will help you with doing SEO.
|Platform or CMS||Plugins/Apps|
|WordPress||Yoast SEO, RankMath SEO, SEOPress|
|Shopify||SEO – All in one & automated, SEO Doctor, SEO Manager|
|Joomla||JCH Optimize, SEO Generator, sh404SEF|
|Other independent sources||SEOCrawler, Ahrefs, Screaming Frog, Moz|
You can search for more tools as per your requirements.
Summing up, keywords may not be the everything of SEO, but they are certainly most of it.
So don’t take the risks of being fragile with them!
With the hope that this article was helpful, any feedback, comments or criticism is sincerely welcome.
What do YOU think about best places to include keywords?
Do you have something to add? Comment below.